Walk the length of Britain
Walk, run or cycle 1,407 km from Land’s End to John o’ Groats, at your own pace.
What’s included
Same epic quest, choose how you celebrate it.
Digital
- Full quest and interactive map
- Milestone stories and rewards
- Lifetime access
Digital + Medal
- Everything in Digital
- A real finisher medal, posted to you
Digital + Medal + Tee
- Everything in Digital + Medal
- The finisher t-shirt too
Eight milestones, one nation
From the granite cliffs of Cornwall to the huge skies of the far north, every landmark you pass is a chapter, and the map behind you grows with each one.
Your finisher rewards
Cross the line at John o’ Groats and a real medal and t-shirt are posted to you.
Common questions
How long do I have?
Take your time. You have 12 months to walk the length of Britain, at whatever pace suits you, roughly 4 km a day.
Who is it for?
Walkers, runners, cyclists, anyone who wants the definitive British challenge. Every activity counts toward your distance.
How does it work?
Sync your favourite app or log activity manually, and your avatar moves along a real map of the route, unlocking each milestone as you reach it.
Ready to take on the length of Britain?
Choose your tier and start your quest.
Choose your tierFinisher medals and t-shirts are optional physical add-ons and are not included with MFQ Club membership.
